Quality

Family Owned Small Business.

With over 90 years in business, we’ve carefully curated the finest suppliers of gold jewelry for unmatched quality.

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Visit us in store at:

650 S Hill St A5, Los Angeles, CA 90014


Best Sellers

Who is V&P Jewelry?

1932

"Family owned and operated"


Specializing in Jewelry since 1932

Our journey began with Krikor Nalbantian, an Armenian visionary who founded Krikor & Sons in Lebanon in 1932. With a deep passion for fine craftsmanship and an expert in jewelry refinement, he meticulously curated the finest jewelry, with a particular focus on gold and silver. His dedication laid the foundation for a legacy of excellence that continues to shine through generations today.

1983

"Humble Beginnings"


New Chapter in America in 1980s

After cultivating a thriving jewelry business in Lebanon, the civil unrest and ensuing civil war caused the family to immigrate to the United States. With the same values and commitment to excellence Krikor’s children continued his legacy with their own jewelry businesses in Los Angeles. V&P Jewelry was founded in 1983 by his eldest daughter and eldest grandchild. From humble beginnings at local swap meets to a permanent location at the St. Vincent Jewelry Center, V&P Jewelry, became the home of this new chapter—offering exceptional jewelry while upholding the legacy of excellence.

2022

"Nearly a century of excellence"


90 Years in Business Milestone in 2022

Excellence continues as we embrace cutting-edge designs, lead with new styles and embrace social media by engaging with our clients across the nation in a more effective manner. For nearly a century, we’ve built lasting relationships with our customers—earning their trust and redefining what modern jewelry means today.

2025

"Looking forward to the Future"


Continuing a Legacy of Excellence in 2025

Our commitment has always been simple: offer real quality at a fair price, and treat every customer with honesty and respect. For over 40 years, we've stayed true to those values—and we’re not changing now. Whether you're buying your first piece or your fifth, you can count on V&P Jewelry to deliver the value you deserve.

1932
1983
2022
2025