Jewelry Collections

Quality

Quality You Can Trust

With over 90 years in business, we’ve carefully curated the finest manufacturers for unmatched quality.

Shipping

Fast & Secure Shipping

Get your package fast with same-week delivery and secure, sign-off-only receiving for peace of mind.

Secure Checkout

100% Secure Checkout

Your payment is safe with encrypted transactions. We accept all major credit cards, PayPal, and offer financing options.

Best Sellers

1932

"Family owned and operated"


Specializing in Jewelry since 1932

Our journey began with Krikor Nalbantian, an Armenian visionary who founded Krikor & Sons in Lebanon in 1932. With a deep passion for fine craftsmanship and an expert in jewelry refinement, he meticulously curated the finest jewelry, with a particular focus on gold and silver. His dedication laid the foundation for a legacy of excellence that continues to shine through generations today.

1983

"Humble Beginnings"


New Chapter in America in 1980s

After cultivating a thriving jewelry business in Lebanon, the civil unrest and ensuing civil war caused the family to immigrate to the United States. With the same values and commitment to excellence Krikor’s children continued his legacy with their own jewelry businesses in Los Angeles. V&P Jewelry was founded in 1983 by his eldest daughter and eldest grandchild. From humble beginnings at local swap meets to a permanent location at the St. Vincent Jewelry Center, V&P Jewelry, became the home of this new chapter—offering exceptional jewelry while upholding the legacy of excellence.

2022

"Nearly a century of excellence"


90 Years in Business Milestone in 2022

Excellence continues as we embrace cutting-edge designs, lead with new styles and embrace social media by engaging with our clients across the nation in a more effective manner. For nearly a century, we’ve built lasting relationships with our customers—earning their trust and redefining what modern jewelry means today.

2025

"Looking forward to the Future"


Continuing a Legacy of Excellence in 2025

Our commitment has always been simple: offer real quality at a fair price, and treat every customer with honesty and respect. For over 40 years, we've stayed true to those values—and we’re not changing now. Whether you're buying your first piece or your fifth, you can count on V&P Jewelry to deliver the value you deserve.

1932
1983
2022
2025

Gold Wedding Bands

Celebrate your love with timeless gold wedding bands designed to last a lifetime. Whether you prefer a classic or modern touch, our wedding bands offer elegance and durability. Find the perfect men’s gold wedding band to symbolize your forever today.

Loved by over 10,000+ customers

★★★★★
“Highly Recommended”
“V&P Jewelry came highly recommended from a close family member. Anna was great, offered different styles to view and try on. Found the perfect necklace for myself and bought another as a gift.”
ROSE M. (2024)
★★★★★
“Helpful & Knowledgeable”
“Anna was so helpful! She had great suggestions for my husband during Mother's Day shopping and again was helpful when fixing 4 different rings.”
VANESSA B. (2024)
★★★★★
“Friendly & Professional”
“Nice jewelry store, and the lady was sweet and helped me and my family in a great way. She also gave good tips about jewelry repair—much appreciated!”
A. L. (2024)
★★★★★
“Feels Like Family”
“I love coming here. I've been coming here for years. Heidi recommended them. They treat you like family.”
JOCELYN R. (2024)
★★★★★
“Excellent Service”
“If you are looking for great service at an even better price, hit these awesome jewelers up!!! I definitely had a 5-star experience with all the staff here!”
DANIEL B. (2024)
★★★★★
“Best Pricing”
“Aida always provides the best service & competitive pricing. My go-to jewelry place for purchases & repairs.”
LISA M. (2025)
★★★★★
“High-Quality Jewelry”
“If you are looking for quality, expertise, and customized jewelry, this is the place to go. Aida listened to what I wanted, and with her expertise, I have the ring of my dreams.”
GEORGIA S. (2024)